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Maximise Your Profit Now: Profitability Analysis and IBP

Transform your business. Transform your future.

Profitability analysis is a key part of financial planning and analysis for any business.

It allows managers to evaluate the profitability of different products, services, customers, and other business segments.

This enables better decision making around pricing, product mix, customer targeting, and investments. Integrated business planning (IBP) software can significantly enhance profitability analysis capabilities.

IBP programs integrate financial planning, forecasting, and analytics together on a single platform. This consolidation of systems provides a ‘single source of truth’ for profitability data across the organisation.

Sales forecasts, cost projections, inventory plans, and capacity plans all feed into the profitability models in an IBP system. As a result, profitability analysis is based on the latest cross-functional plans and assumptions.

Several key features of IBP systems can significantly improve profitability analysis:

Driver-based modelling

IBP platforms allow profitability modelling based on operational drivers.

For example, manufacturing costs can be driven by planned production volume and labour rates, while sales expenses may be driven by forecasted revenue. This improves the accuracy and flexibility of profitability analysis.

Scenario modelling

Different scenarios for volume, price, costs, and other drivers can be simulated to understand profitability sensitivities. This allows a range of scenarios to be tested quickly.

By simulating different scenarios and assessing their potential outcomes, managers can anticipate market shifts, changing customer preferences, and supply chain disruptions. This proactive approach enables businesses to adjust their strategies in advance, minimising risks and seizing opportunities before competitors.

Version control

IBP systems maintain audit trails of changes to profitability models and the underlying assumptions. This enables clear tracking of modifications over time.

Drill-down analysis

Managers can drill down from high-level profitability views into granular operational details. This helps to diagnose the root causes behind profitability performance.


Ongoing integration with ERP, CRM, and other systems ensures profitability analysis is always using the latest data, with minimal manual intervention.


IBP platforms include extensive reporting capabilities to share profitability analysis through dashboards, charts, pivot tables, and more.

Advanced yet cost-effective analytics tools can process vast amounts of data quickly, allowing businesses to identify patterns, trends, and correlations that might otherwise go unnoticed.

Visual representations of data make it easier for stakeholders to grasp complex information, enabling faster and more accurate decision-making.


IBP also enables better collaboration among different departments. Improved communication and data sharing lead to more accurate demand forecasts and supply chain plans, reducing costly overstocking or stockouts.

When finance, sales, marketing, and operations teams work together seamlessly, the result is a well-coordinated effort that aligns with the company's financial goals.

Drive Increased Profitability

With these features, IBP systems become a powerful tool for finance teams, business managers, and executives to monitor profit performance, identify improvement opportunities, and support strategic decision making.

Integrating profitability analysis into IBP leads to insights that drive increased profitability across the organisation.

Transform your business. Transform your future.

At Smart Union, we help our clients transform their business, through insightful planning, budgeting, reporting and analysis.

Using best-of-breed planning and analytics solutions, we help managers align their operational plans with their strategic goals, empowering teams to become collaborative, insight-driven, and adaptable.

We leverage strong technical capabilities and a deep understanding of our clients’ business environment to create a robust framework for assessing and managing performance toward clear objectives.

Our analysis, recommendations and consultative approach provide our clients with an actionable appraisal of business performance and areas of key focus, in as close to real-time as possible.

We partner bold leaders. Transforming business through insight and technology. Transforming the future.

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