Marketing

Smart Insights

Feb 52 min

Understanding Market Dynamics with Data-Driven Analysis

Internal data coupled with intelligent #businessplanning and analysis tools, help #Finance and #FP&A teams create performance models.

Dec 12, 20232 min

Driving Marketing ROI Through Integrated Business Planning

Getting the most out of marketing budgets is critical for business success.

Nov 20, 20232 min

#MarketingSpendPlanning with #IBP

Effective #marketingspend isn't just about budgets - it's about strategic planning and optimization. This is where #IBP is a game-changer.

Jul 30, 20233 min

Trade Promotion Planning: Accelerate and Elevate with IBP

Managers across all industries face mounting pressure to boost their market presence and maximise profitability. One of the most...